Introduction
Thanks for choosing BeelineEquity! BeelineEquity, Inc. (“we”, “us”, “Beeline” or “BeelineEquity”) is committed to protecting and respecting your personal information and privacy when you’re visiting our website, portal or any other tools found on our site or mobile applications. We want our services to be safe and enjoyable environments for you.
We want to transparently explain how and why we gather, store, share and use your personal information and outline the controls and choices you have around when and how you choose to share this information.
This Privacy and Security Notice (the “Privacy Policy”) relates to our use of any personal information you give us through our website, portal or any other tools found on our site or mobile applications. To make sure you enjoy our full range of services, we need to collect information about you. We want you to feel comfortable and confident when using our website. Here’s how we do that:
- We provide you notice of our website information practices.
- We tell you how and why we use web technologies.
- We outline how the personally identifiable information that you give us may be used.
- We give you the ability to update or correct your personally identifiable information.
- We outline the ways we protect your information.
- We’ll also offer you ways to contact us about our information practices and other aspects of privacy.
We’re committed to safeguarding your personal information. So, whenever you provide such information, we’ll only use it in line with the laws concerning the protection of personal information (these laws are referred to collectively in this Privacy Policy as the "data protection laws"). We’ve worked hard on this Privacy Policy to make sure it’s clear, transparent and at the leading-edge of privacy guidelines in our industry.
Your security and privacy
By using our website, you are consenting to the use of information and agreeing to these guidelines and the other BeelineEquity policies described on our website. Because we’re in the business of finance, our websites aren’t for anyone under 18. So, we don’t knowingly attempt to solicit or receive any information from children.
We don’t make our advertising decisions based on political affiliations or in support of, or against, any political or religious group. We firmly believe in the right of free speech, however, we also believe we have an obligation to ensure our advertising does not appear in content that is detrimental to our brand values. We won’t advertise within programs that consistently exploit excessive or gratuitous violence or sexuality, which demean or denigrate any religion, race, sex or which are otherwise lacking in good taste.
Should our advertising appear within programming content that violates these guidelines we’ll review the content in question and make decisions about the appropriateness of that program for future consideration.
We provide you notice of our website information practices
To maximize the value of our services, we may request information from you when you visit our website. We won’t share your personal information with outside companies for their promotional use, however, we do use third party services who may access your information for the purpose of processing your transaction (think an abstractor or title company).
Here’s a description of the information we collect and how it’s used/disclosed:
We may also supply the information you provide, on a strictly confidential basis, to service providers, such as abstractors, title examiners, title companies, title attorneys, etc. who assist us in qualifying, processing, closing and servicing your transaction.
Electronic communication: We provide you the opportunity to subscribe to email communications. You can unsubscribe by following the instructions provided in each communication.
Mandatory and optional information: We identify what information is required to fulfill your request. If you choose not to provide us with this information, we will not be able to provide you the service you are requesting. As part of your use of our website, we may collect information that may include your name, phone number, email address, address, social security number, the location and value of the property related to the requested transaction, insurance and other information. We will also collect information about your activity on the BeelineEquity website and use that information as described in this policy.
Within the Beeline family: Within the Beeline family, which includes, but is not limited to, our mortgage lender affiliate and title company affiliates, we may exchange customer information to fulfill your request(s) or to provide you with information about other products or services, if you have chosen to receive such communications.
Service providers: We employ or use service providers such as title companies, title examiners, abstractors, title attorneys, consultants, temporary workers, third party software developers, etc. to complete a business process or provide a service on our behalf. For example, we may use service providers to enhance our website technology, deliver products, or to send emails. When we employ service providers, we may need to share your personally identifiable information. Service providers are strictly prohibited from using your personally identifiable information for purposes other than to act on our behalf. Realtors are not considered our service providers.
Data providers: We use a number of third party data and service providers. These service providers allow us to provide you with a better experience. You accept that we may share your information with these data partners so they can give us the insight we need into things like your property that are needed for your transaction. The information we share includes, but is not limited to, your full name, birth date, address, telephone number, social security number (only where necessary), and mortgage information.
In the event you are directed to or use a third party company’s website, these third party websites have their own privacy policies, including cookies, and we urge you to review them. They will govern the use of personal information you submit or are collected by cookies whilst visiting their websites. We do not accept any responsibility or liability for the privacy practices of such third party websites and your use of such websites is at your own risk.
Service alerts and critical notices: Although we respect and honor the privacy preferences you have expressed, we may need to contact you to inform you of specific changes that may impact your ability to use this service or for other critical non-marketing purposes, such as bug alerts. We may also contact you to respond to your specific requests, to clarify the order of information you gave us, or to let you know about upcoming subscription expiration dates.
Change of control: Your personally identifiable information may be transferred in connection with a sale, merger, transfer, exchange or other disposition (whether of assets, stock or otherwise) of all or a portion of a business of BeelineEquity. You will have the opportunity to opt out of further secondary use of your information following any change of control.
Changes to our privacy policy: If we plan to make significant changes to any of our privacy policies or practices with respect to how we use personally identifiable information, we'll post those changes to the BeelineEquity website. Your continued use of the website, portal or mobile application after the updates are posted represents your consent to the terms of the new Privacy Policy. In countries outside of the United States, we will also take other steps as required by law, such as obtaining your consent or providing you with the opportunity to delete your personal information.
Legal disclosures: In some cases we may disclose certain information to comply with a legal process such as a court order, subpoena, search warrant, or law enforcement request.
Hosting: Our website, portal and mobile applications are hosted by a third party service provider on servers located in the United States. If you are in a non-US jurisdiction, you may be sending your personal information to the United States, which may or may not have laws that provide an equivalent level of data protection to the laws of your home country.
We tell you how and why we use web technologies
Here is how and why we use some common web technologies to help manage our websites:
Cookies: A "cookie" is a small piece of information that our website may provide to your browser while you are at our sites. We may use web-based tools, like cookies to see which areas of our site users prefer (e.g., based on the number of visits to those areas) which will help us better market to individual consumers. This is done through a tracking utility that allows us to reconstruct activity from a session or by a user, for troubleshooting and issue resolution purposes. BeelineEquity may also employ service providers to help us collect and understand our website usage data. These service providers may also use cookies. We do not process information through cookies to identify a particular individual.
Cookies are stored on your device and you have full access and control over their use. You may deactivate or restrict the transmission of cookies by changing the settings of your web browser. Cookies that are already stored may be deleted at any time. If you visit our website with cookies deactivated, you may not be able to use all the functions of our site fully. When periodic surveys are presented to website visitors, cookies are used to prevent issuing multiple invitations to the same individual.
If you are a registered member on the BeelineEquity website, you will receive a cookie when you log in. This cookie is maintained by your browser and contains your identifier. This cookie is also used to authenticate your identity and provide you with access to areas of our website that are limited to registered members, such as those that allow you to view and manage your personal profile.
Additionally, BeelineEquity service providers that serve ads on affiliate and/or advertiser websites may assign different cookies and small graphical images called single-pixel GIFs or web beacons, to your browser to track the effectiveness of our advertising on other websites and your involvement with BeelineEquity. We may also employ service providers who may assign cookies or web beacons to your browser to assist us in collecting website usage data such as your IP address, session ID, URL and demographic information such as your zip code. The collection of data may include personally identifiable information. We do not track URLs that you type into your browser, nor do we track you across the internet once you leave our site.
Your web browser may be set to accept cookies automatically, but can be changed to decline them. If you wish to remove cookies provided by BeelineEquity, please check your browser's settings and its Help section for instructions for removing cookies from your browser. If you decline to accept cookies, then you may be required to re-register each time you download or request materials from the website.
We may use internal or third party advertising companies to collect non-personally identifiable information for online behavioral advertising to provide targeted display advertisements, through participating publishers and advertisers, that are likely to be of greater interest to you. Such information may include non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) through the use of cookies and other technology.
Website usage data: Our website tracks usage data, including, for example, your IP address, your browser type and version, which pages you view, which page, if any, linked you to our site, and which link, if any, you follow off of our site. We use this data in the aggregate and on an individual level to better understand website activity to improve our site offerings, to reconstruct activity from a session or by a user, for troubleshooting and issue resolution purposes. We may also use this data to provide you a more personalized website experience, assistance with technical support questions, to send you special offers, product and service updates, or other promotional materials that are relevant and tailored to your interests. If you do not want to receive these offers or promotions, simply indicate your contact preferences during the registration process, within any future communications to us or by sending an email to optout@makeabeeline.com.
We do not share your information with outside companies for their promotional use, however we do use certain functionality from Google and others for data analytics and advertising us and our products on the internet. We have implemented the following features with Google: Tag Manager, Analytics, Optimize & Ads.
Social media sites and Marketing security practices: We use social media to connect with and market to the public, our customers, and potential customers of the Beeline family. Your activity on third party websites is governed by the security and privacy policies of each third party website. Users of third party websites often share information with the general public, user community, and/or the third party vendors operating these websites, which may use this information in a variety of ways. Consequently, you should review the privacy policies of the third party website before using it and ensure that you understand how this information may be used. You may be able to adjust privacy settings on your accounts on any third party website or application to match your preferences.
The information posted on or directed at us through social media is generally available to the public. To protect your privacy, do not include information you want to keep private or any other sensitive personal information in your social media activity, comments or responses. This information may be archived independently on, and retention of such information is governed by the third party website.
Additionally, we may use third party marketing platforms and other data analytics tools to analyze your preferences and certain transaction details. In order to maximize these capabilities, we may store some data about you on those platforms.
Use of personal information
We give you the opportunity to control the use of your personal information for purposes outside of completing your transaction. For example, occasionally, we may use your contact information to send you promotional communications about BeelineEquity products, including those of our affiliates. These communications may include email, telephone, texts and direct mail. If you don’t wish to receive these, you can tell us your contact preferences during the information collection process, or you can call us at (888) 449-7193 or send an email to optout@makeabeeline.com.
We use Google for certain marketing purposes. If you wish to opt out of Google’s use of your information for marketing purposes, you may opt out through https://tools.google.com/dlpage/gaoptout/ and follow the instructions on the website. Additionally, you can manage your ad preferences with Google through https://adssettings.google.com/
Federal law and your sharing rights
Federal law gives you the right to limit only sharing for affiliates’ everyday business purposes — information about your creditworthiness, affiliates from using your information to market to you, and sharing for nonaffiliates to market to you. State laws and individual companies may give you additional rights to limit sharing. See below for more on your rights under state law.
Our joint marketing partners include lenders, insurance companies, and companies that provide financial products and services.
If you are applying for any of our products with a co-applicant, there will be a single login for both of you. As the primary applicant, you agree and understand that you must fully communicate with the co-applicant throughout the process of the transaction. BeelineEquity will consider the receipt of the co-applicant’s information and credentials as the authorization of such co-applicant and you will hold us harmless from any action of the co-applicant in the event this provision is not strictly followed. If you have been named a co-applicant on a transaction and believe this is an error or fraud, please reach out to us at (888) 449-7193 or via email at: privacy@makeabeeline.com.
Other important information
California Residents: The California Consumer Privacy Act provides California residents with specific rights regarding their personal information. Please see our Privacy and Security Notice (California Residents) for more information. We will not share your information with nonaffiliated third parties for their marketing purposes except with your express consent. We will not share your personal information with affiliates or with other financial companies for joint marketing purposes if you ask us not to by using the opt-out form or instructions called “Important Privacy Choices for Consumers” provided with this notice.
Nevada Residents: This notice is provided to you pursuant to state law. You may be placed on our internal Do Not Call List by calling (888) 449-7193, sending a secure message through our website, or writing to BeelineEquity, Inc., Attn: Privacy Officer, Suite 225, 188 Valley Street, Providence, RI 02909. For more information, contact us at the address above. You may also contact the Nevada Attorney General’s office: Bureau of Consumer Protection, Office of the Nevada Attorney General, 555 E. Washington St., Suite 3900, Las Vegas, NV 89101; Phone: (702) 486-3132; email: aginfo@ag.nv.gov.
Vermont Residents: We will not disclose information about your creditworthiness to our affiliates and will not disclose your personal information, credit report, or health information to nonaffiliated third parties to market to you, other than as permitted by Vermont law, unless you authorize us to make those disclosures. Additional information concerning our privacy policies can be found at makeabeeline.com or by calling (888) 449-7193.
Ability to update or correct your personally identifiable information
You can update or correct the contact and application information that you’ve given us, at any time. You may review and update information stored in your application online until you submit your application. Once you have submitted your application, you may only change the information by directly contacting our operations team at (888) 449-7193 or emailing us at changeinfo@beelineloans.com.
BeelineEquity recommends that you do not use email communications to send us sensitive personal information. If you need to change that personal information, you should call us directly. You may have rights in non-U.S. countries, such as objecting to, and blocking the processing of your personal information. For security reasons, BeelineEquity will take steps to authenticate your identity before providing you with access to personal information.
How we protect your information
We maintain physical, electronic and procedural safeguards to protect your non-public personal information. Encryption technology is used when applications and other non-public personal information is transmitted over the internet. We restrict access to non-public personal information to those employees who need to know that information to provide our services to you. Our employees are bound by a Confidentiality Agreement requiring confidential treatment of all such information. We train our employees in security procedures and we conduct audits to verify compliance with these procedures.
Additionally, we use industry-recognized security safeguards to protect your information from loss, misuse or unauthorized alteration. We use SSL transaction protocol for all email communication as well as strong encryption products, and use AWS hosting services.
Ways to contact us about security and privacy
Questions regarding our website’s privacy statement, our online Privacy Policy, our information practices or other aspects of privacy on our website, should be directed to us at privacy@makeabeeline.com or in writing to:
You may also call us at (888) 449-7193.